These CEOs and their management practices are the subject of The Outsiders. Looking deeper into their management practices, he found virtually identical patterns to their management style that were unorthodox but directly caused their outsized results. He ended with eight CEOs and companies with standout performance in the latter half of the 20th century. The author, a founder of an investment firm, studied companies that outperformed their peers and the larger market over extended periods of time.
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