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Bud Light, Coors Light, Miller Lite, who cares, right? It’s a category where brand choice has less to do with taste, and more with brand image, or which case of 30 beers is cheaper that week. There’s also the small matter that a lot of mass-produced beer simply tastes the same. “We figured what better way to talk to football fans than to use those ridiculous music videos that play before NFL games? So we made one with a cautionary tale about illegal streaming.” “We came across the seedy underworld of illegal football streams and this eventually led us to a solution: The Cantenna,” says Wolan. DDB San Francisco’s chief creative officer Ben Wolan says since a lot of fans don’t want to pay for cable, so The Cantenna seemed like a smart way to reach them in an unexpected way. Colucci and the brand tasked DDB San Francisco with finding an idea that would stand out to fans and convince them to grab a Miller Lite when watching the game.
